Mutiara Pradnya Paramita

Mutiara Pradnya Paramita is an experienced digital marketing professional with a focus on e-commerce strategies. Currently serving as a Senior Digital Manager at Beiersdorf since March 2021, Mutiara has previously held positions as Digital Manager at Mindshare from March 2017 to March 2021, where responsibilities included creating media strategies to enhance consumer traffic and transactions, as well as collaborating with e-retailer partners. Mutiara's earlier roles at Mindshare encompassed Digital Media Specialist and Strategic Planning Manager, contributing to successful media strategies for Unilever's various product categories. Mutiara holds a Master’s degree in Media and Communication from Bournemouth University and a Bachelor’s degree in Communication and Media Studies from Universitas Padjadjaran. Academic foundations were laid at SMA Labschool Jakarta.