Patricia Manrique Archaga

Patricia Manrique Archaga is a professional with extensive experience in marketing and sales, currently serving as the NIVEA Category & Trade Marketing Manager at Beiersdorf since January 2022, where responsibilities include sales analysis and key account management support. Previously, Patricia worked as a CRM Consultant at ABACO DEVELOPMENTS, focusing on CRM project practices and providing consultancy on tools such as Hubspot and Salesforce. Early career experience includes an internship in the administrative department at FORDECO INDUSTRIAL SA, where tasks involved budget preparation and customer service. Patricia holds a Bachelor of Business Administration and Marketing from Universidad CEU San Pablo and has furthered education at Boston University in business administration. Early academic foundations were laid at British International School of Boston and Our Lady's Bower Secondary School.