Raya Ayadi

Raya Ayadi is an accomplished marketing professional with extensive experience in brand management across various industries. Currently serving as a Senior Brand Manager for Health Care at Beiersdorf since June 2023, Raya also holds the role of Social Mission Manager for Europe and North America. Previous positions include Senior Analytical Consultant at NielsenIQ and Senior Brand Manager for Henkel, responsible for leading brands such as Persil and Dixan. Additional roles span management positions at Unilever, Merck Serono, The Coca-Cola Company, and Philip Morris International, showcasing a strong background in marketing strategy, budget management, campaign implementation, and client engagement. Raya holds a Master's and Bachelor's degree in Marketing from the Institut des Hautes Etudes Commerciales de Carthage and has a solid foundation in biology from Lycée Pierre Mendès France.