Ximena Huerta Bustos

Ximena Huerta Bustos is a seasoned professional in the commercial and trade marketing sectors, currently serving as KAM Senior Empresas SB and KAM Senior Walmart at Beiersdorf since March 2016. Ximena leads the Empresas SB account, focusing on commercial relationships with Salcobrand and Preunic, while also managing a team in the execution of tailored commercial plans for clients and expanding expertise in skincare and dermocosmetics with brands like NIVEA and Eucerin. Previous roles at Beiersdorf include Trade Marketing Manager, where Ximena oversaw a team responsible for strategy execution across various channels, and Category Management positions, focused on category development and promotional strategies. Before joining Beiersdorf, Ximena held roles at Procter & Gamble and was involved in financial risk analysis at Banco Consorcio. Education credentials include a degree in Commercial Engineering from Universidad Tecnica Federico Santa Maria and an exchange program at HSB Hochschule Bremen.