Alevtina Labyuk

Alevtina Labyuk currently serves as the Chief Strategic Partnerships and Customer Experience Officer and a board member at BeInCrypto, where responsibilities include leading the strategy for customer success, performance, and affiliate programs. Prior to this role, Alevtina held several key positions, including Head of Online Marketing and CRM at Club Med, overseeing digital marketing strategies and managing CRM activities, notably taking on Marketing Director responsibilities during a maternity leave. Alevtina’s experience also includes leadership roles at Visa, Uralkali, 1C-SoftClub, and Eksmo, focusing on digital marketing, social media management, and project coordination. Alevtina holds a Specialist degree in Sociology from Moscow State Linguistic University.