Beko Global
Aleksander Hrinczak is an experienced product management and marketing professional with a strong background in the home appliances and consumer goods industries. Currently serving as Product Manager for Poland & Baltic at Beko Global since June 2021, Aleksander previously held the position of Category & Trade Marketing Manager at Whirlpool Corporation from February 2017 to May 2020. Prior experience includes roles as Junior Category Manager at BSH Home Appliances Group, Trade Marketing at ZELMER S.A., and Trade Marketing Specialist at Tata Global Beverages, demonstrating a progressive career focused on marketing and product management strategies.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.