Beko Global
Deren Abidinogullari has diverse work experience, starting with an internship at PETKIM Petrokimya Holding A.S. in 2012. In 2014, Deren worked as an intern at both TEIAS and Siemens, followed by a role as a Sales Specialist at Apple for a brief period. From 2015 to 2018, Deren served as a Project Manager at Vestel, handling cooking category projects for renowned brands across 150 countries. In 2018, Deren joined Schneider Electric as a Sales Engineer, focusing on electrical, industrial, and smart technology projects. From 2019 to 2022, Deren worked at Arçelik Global, serving as a Commercial Product Manager/Category Manager, responsible for leading cooking category commercial activities in multiple regions. Currently, Deren holds the position of Head of Product Management at Beko Global.
Deren Abidinogullari attended Istanbul Technical University from 2009 to 2015, where they pursued an undergraduate degree in the Electrical and Electronics Faculty, specializing in Electrical Engineering. In addition, they completed a minor program in Mechatronics Engineering at the same institution from 2012 to 2014. Deren also participated in the Erasmus Program at Hamburg University of Technology in 2013, focusing on Electrical Engineering. Prior to attending university, Deren completed their high school education at Bornova Anadolu Lisesi from 2005 to 2009. Additionally, Deren obtained a certification in PLC S7-200 from Siemens in August 2014.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.