A.hayat Dahibi

A.Hayat Dahibi is an accomplished marketing professional with extensive experience in brand management and strategic marketing across various industries. Currently serving as Group Senior Marketing Manager at Bel since 2019, A.Hayat is responsible for overseeing the innovation pipeline and executing strategic initiatives to enhance revenue and profitability. Prior to this role, A.Hayat worked at LES PARTISANS as a Marketing and Brand Consultant, focusing on BTL campaign development in the FMCG sector. A.Hayat's career includes significant roles at Newell Brands, including Senior Marketing Manager for EMEA, where responsibilities encompassed product activation, brand visibility optimization, and P&L management. A.Hayat holds a Digital Marketing Certificate from ESCP Business School and a Master's in Marketing Vente from IAE LILLE.