Mathieu Têtu

Head Of Integrated Marketing Communication at Bel Group

Mathieu Têtu has a diverse work experience in various communication and marketing roles. Mathieu is currently the Head of Integrated Marketing Communications at Bel since February 2023. Prior to that, they worked as the Head of Marketing Transformation at Bel from May 2020 to February 2023. Mathieu also served as an Advisory Board Member at Carlo & Carla (formerly L'Essuie-Fraise) starting from March 2020. Before joining Bel, Mathieu worked as the Digital Director & Media Advisor at L'Oréal from June 2018 to May 2020. Mathieu also worked at Danone as the Media & Digital Manager from November 2015 to June 2018, Digital & CRM Manager from February 2014 to November 2015, and Digital Manager from July 2012 to February 2014. Additionally, Mathieu has experience working as a Junior Account Executive at OgilvyOne from December 2010 to August 2011, as a Web Writer at MinuteBuzz from July 2010 to June 2011, and as a Communication Manager Junior at PARKER+PARKER from May 2010 to December 2010. Mathieu also served as the Digital lead for the event "Futur Pub 2010 - Les voies du 360" at Futur Pub from January 2010 to April 2010, and as a Junior Account Executive at Agence CJ.COM from April 2009 to June 2009. Outside of their professional roles, Mathieu was the Treasurer and an active member of the Association C.S.A.O from 2008 to 2009.

Mathieu Têtu completed their Master of Business Administration (M.B.A.) in Web Management & E-Commerce at Sup de Pub from 2010 to 2011. Mathieu also obtained a Master's degree in Marketing/Communication with a major in Digital Marketing from the same institution during the same period. In 2018, they obtained a certification in "CERTIFY ONE DATA" from TF1 Publicité.

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Timeline

  • Head Of Integrated Marketing Communication

    February, 2023 - present

  • Head Of Marketing Transformation

    May, 2020