Yvan Costa Mendes

Yvan Costa Mendes serves as the Head of Terra Nostra and Marketing Manager at Bel, overseeing the brand strategy, media, P&L, and budget for Terra Nostra, a leading brand in the dairy category. Yvan is also a member of the Global Diversity Equity & Inclusion board and actively champions DE&I initiatives at the local level. Prior to Bel, Yvan held various marketing roles at SC Johnson, Upfield, and Unilever, driving growth and strategic transitions for multiple brands including Planta and Limiano. Yvan founded Viajar em Portugal to support Portuguese tourism post-pandemic and possesses advanced degrees from institutions such as London Business School and Universitat Autònoma de Barcelona, specializing in digital marketing and branding.