Anabel Victoria Montoya

Anabel Victoria Montoya is a seasoned marketing professional with extensive experience in the beauty and personal care industry. Currently serving as the Consumer Innovation Director for ésika Fragrance, Skin & Personal Care at Belcorp since January 2021, Montoya leads the Latin America categories representing 70% of the brand's business, managing a diverse portfolio of over 50 sub-brands. Prior to this role, Montoya was a Senior Brand Manager at Coty, Inc., where strategic brand development for key luxury fragrance brands was a primary focus. Earlier experience includes a role as Senior Associate Brand Manager at Procter & Gamble, leading successful product restages and digital strategies for the Latin America region. Montoya has also held positions in trade marketing and consultancy, culminating a professional journey that began with a Bachelor in Marketing from Tecnológico de Monterrey, complemented by an exchange at the University of Melbourne.