Gustavo Gutierrez is an accomplished professional with extensive experience in consumer engagement and digital transformation, currently serving as Consumer Engagement Manager at Belcorp since June 2015. In various roles, including eCRM Manager and Product Owner, responsibilities have involved generating customer remarketing campaigns, defining communication journeys, and leading digital transformation initiatives to enhance core company processes. Expertise includes defining product scope, aligning stakeholder expectations, and maximizing investment returns on development efforts. Prior experience includes roles as an Optimization Analyst and Commercial Optimization Assistant, where projects focused on developing digital transformation strategies and optimizing business processes using methodologies such as Agile. Gustavo holds a Master's degree in Big Data & Business Analytics from EOI Business School and a Bachelor's degree in Systems Engineering from Universidad de Lima.
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