Lisa Weinreich

Lisa Weinreich has over 25 years of experience in marketing and business management, currently serving as Gerente General at Belcorp since January 2008, leading a top cosmetics company with significant annual revenues exceeding US$100 million. Weinreich has held various leadership positions within Belcorp, including roles focused on commercial strategy, business intelligence, and consumer marketing. Notable achievements include driving substantial sales growth, optimizing marketing budgets, and creating competitive commercial strategies. Prior to Belcorp, Weinreich held management positions at Grupo Monarch and Sara Lee Branded Apparel, where responsibilities included brand management and sales leadership. Weinreich holds a degree in Commercial Engineering from Diego Portales University.