Melissa Mazuelos Woolcott

Melissa Mazuelos Woolcott serves as the Corporate Commercial & Digital Planning Strategy Executive Director at Belcorp, a leading Direct Sales Cosmetics Company operating in 12 Latin American countries. With extensive experience at Belcorp since 1998, Melissa has held various leadership roles focusing on commercial strategy, brand development, and digital transformation. Melissa’s responsibilities have included overseeing sales and marketing strategies for multiple brands, leading multifunctional teams, and executing commercial planning initiatives. Melissa’s educational background includes an MBA from ESAN Graduate School of Business and various executive programs in digital transformation and marketing from prestigious institutions such as Wharton, IMD, and MIT.