Belcorp
Melissa Mazuelos Woolcott serves as the Corporate Commercial & Digital Planning Strategy Executive Director at Belcorp, a leading Direct Sales Cosmetics Company operating in 12 Latin American countries. With extensive experience at Belcorp since 1998, Melissa has held various leadership roles focusing on commercial strategy, brand development, and digital transformation. Melissa’s responsibilities have included overseeing sales and marketing strategies for multiple brands, leading multifunctional teams, and executing commercial planning initiatives. Melissa’s educational background includes an MBA from ESAN Graduate School of Business and various executive programs in digital transformation and marketing from prestigious institutions such as Wharton, IMD, and MIT.
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Belcorp
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Belcorp has 50 years of experience in direct sales. This corporation is a global leader in beauty and personal care, and markets its products through three comercial brands: L´Bel, Esika and Cyzone. It employs over 7,500 people and has a network of more than 800.000 independents beauty consultants.