Jessica Lion

Jessica Lion currently serves as the Director of Belfius Direct Insurance at Belfius Direct Assurances, a position held since May 2024. Prior to this role, Jessica was the Head of Flora at Flora by Ethias from January 2020 to May 2024, where the mission focused on simplifying the insurance subscription process through digital solutions in Belgium. Jessica's extensive experience includes leadership roles such as Head of Customer Solutions & Innovation and Marketing Manager at Ethias from October 2009 to December 2019. Earlier career milestones include serving as an Account Manager at Strategie and as a Brand Manager at Unilever, overseeing notable brands like Lipton. Jessica holds a degree in Business Management Engineering from the University of Liège, completed between 1998 and 2003.