Joke Claessen

Joke Claessen has extensive experience in strategic marketing and sustainability, currently serving as a Board Member for the Belgian Association of Marketing since January 2012. As a Senior Marketing & Impact Strategist, Joke Claessen operates as a self-employed consultant since September 2012, providing strategic insights and transformational workshops across various sectors, including retail, banking, and care. Previous roles include serving as Senior Strategic Director at CCX within the Colruyt Group, Co-President of the BAM Marketing Congress, and a strategic director at multiple agencies where Joke Claessen developed impactful marketing strategies for notable brands. Educational credentials include degrees in sustainability and communications from institutions such as the University of Cambridge and Vlerick Business School.