BAM - Belgian Association of Marketing
Koen Denolf is a seasoned professional in content marketing, currently serving as a Co-author for "Dit is Content Marketing" and "Content Marketing: van marketeer tot uitgever." Since November 2014, Koen has been the Content Strategist and Managing Partner at The Fat Lady, focusing on winning hearts and minds through content marketing. Koen has also held various roles including Professor at the BAM - Belgian Association of Marketing, owner of 10-4, and shareholder and advisor for CUSTMZ, a premier content marketing publishing tool. Previous experience includes content strategist roles at Het Salon and markee, where strategic communication and audience engagement were primary focuses, as well as a leadership position as President of Custo, advocating for content marketing in Belgium. Koen has been actively involved in events like #20thoughts, providing insights and practical tips for effective content marketing.
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BAM - Belgian Association of Marketing
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We are a community of Meaningful Marketers in Belgium, helping marketers and companies - large and small - stay relevant as professionals and as brands by putting more meaningful marketing into practice. To do this, we work closely with marketers, as well as partners and other professional organizations. #We_are_BAM #MeaningfulMarketing