Belief Agency
Heather Croteau is a seasoned professional in the advertising industry, currently serving as Partner and Creative Services Director at Belief Agency since September 2015. Croteau emphasizes honesty and long-term value in advertising, aiming to build trust between clients and their customers. Previous roles include copy director at Belief Agency, where core messaging and consistent copy were developed, as well as editor and content strategist in self-employment. Croteau also worked as Communications Director at GaffTech, where a strategic communications plan was crafted to support the company's launch, and as Associate Editor at RELEVANT Media Group, managing the entertainment and lifestyle sections.
Belief Agency
In 2012, we set out on a mission to prove that the truth is enough—that you can tell the truth and still make money. In an advertising industry with a reputation for being dishonest and manipulative, our goal isn't to create conviction or manufacture meaning, it's to uncover what already exists and make it known. In an industry focused on quick gains at the expense of the long-term, we're focused on building long-term value for our clients and their customers, because only through the lens of truth can you build trust, and only once you have trust can you create a long-term relationship. And in an industry obsessed with results at any cost, we work by a different creed: that good marketing is telling the truth. The result? Brands with conviction. Our goal is to help our clients uncover their true differentiation—the beliefs and values that drive their actions—then communicate them in a clear and compelling way to the marketplace. No hype. No lies. No manipulation. Just true stories, told in unique ways. If you're on board, we'd be honored to tell yours.