Heather Croteau is a seasoned professional in the advertising industry, currently serving as Partner and Creative Services Director at Belief Agency since September 2015. Croteau emphasizes honesty and long-term value in advertising, aiming to build trust between clients and their customers. Previous roles include copy director at Belief Agency, where core messaging and consistent copy were developed, as well as editor and content strategist in self-employment. Croteau also worked as Communications Director at GaffTech, where a strategic communications plan was crafted to support the company's launch, and as Associate Editor at RELEVANT Media Group, managing the entertainment and lifestyle sections.