Believe
Sergey Makarov is a seasoned professional in the music industry with extensive experience in marketing and publicity. Currently serving as the Head of Editorial & Marketing Partnerships for Russia and CIS at Believe Distribution Services since February 2013, Makarov previously held the position of Senior Marketing & Publicity Manager at GALA RECORDS from March 2004 to January 2013, where successful marketing campaigns were developed for renowned artists such as Coldplay and Robbie Williams, achieving GOLD sales certification. Earlier roles included Press Promoter at WWW.RECORDS, where Makarov crafted promotional campaigns for notable albums and contributed to the publicity strategy for Russia's first TV reality music show. Makarov began a career at RUSSIAN RADIO as Music Editor in Chief, overseeing music playlists and managing relationships with industry stakeholders. Makarov holds a diploma in Linguistics and Intercultural Communication from the State Linguistic University in Nizhny Novgorod, Russia.
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Believe
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Believe is a world leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development, in their local markets, with expertise, respect, fairness and transparency. It is a best in class technology organization, providing global distribution and digital marketing services to its partners, with more than 1,200 professionals and offices in 45 countries. Believe owns several brands, labels and companies, including Believe Distribution, TuneCore, Nuclear Blast, Naïve and Allpoints. Believe is part of the Next40, won the Europe's Allstar 2019 Company of the Year, and won the « Grand Prix » of France 2020 Future Unicorns.