Juan Andres Castillo is a seasoned sales professional with extensive experience in the beverage industry. Currently serving as Head of Sales Europe at Beliv Company since March 2022, Juan oversees UK operations while leading new business development across the European Union. Previous roles include Senior Export Sales Manager at UCC Europe, where strategic expansion into key markets was spearheaded, and Head of Sales at MMI - Maritime and Mercantile International, managing operations in Zanzibar. Juan's career began at Grupo Peñaflor, where multiple managerial positions were held, focusing on business development in the Middle East, Africa, and Asia. An educational background includes a Bachelor's degree in International Business and advanced studies in commercial strategy and business fundamentals from INCAE Business School, complemented by a WSET Level 3 Award in Wines.
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