Laura Sonderup

Laura is the managing director at Hispanidad, a full-service advertising agency headquartered in Denver, Colorado. She is a nationally recognized multicultural marketing expert, published author, and cultural-competency trainer. Laura’s background in diversity, equity, and inclusion allows her to contribute unique insights pertinent to the rapidly evolving business environment. In addition to her responsibilities with Bellco, Laura serves her community as a member of the Denver Art Museum’s Latino Alliance and the Colorado Task Force on Drunk and Impaired Driving. Numerous organizations have recognized her community leadership with awards, including the Colorado Rockies Hispanic Leadership Award and the Colorado Women’s Chamber of Commerce ATHENA Award, and in 2020, Laura’s expertise within the traffic safety community was recognized by MADD and CDOT with the Dr. Robert E. Weltzer Outstanding Dedication to Traffic Safety Award.