BellRock Brands
Israel Lugo-Machado is an experienced professional in operations and media, currently serving as Operations Manager at BellRock Brands since June 2019. Previously, Israel was a Producer and Sports Commentator for El Puente Aéreo Extendido, a radio program focused on local and international basketball, from December 2015 to June 2019. Israel also held the position of President at Se Acabó el Juego from January 2012 to June 2019 and worked as a Retail Sales Consultant at AT&T from 2008 to 2015, focusing on customer experience and sales objectives. Earlier, Israel was a Merchandiser at The Retail Group from January 2006 to August 2008, where strategic planning for product sales was a key responsibility. Educational background includes a Bachelor’s Degree in Communication and Media Studies from Universidad Central de Bayamón, completed in 2005.
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BellRock Brands
BellRock Brands is a multi-state house of brands and intellectual property focused CPG company operating one of the industry broadest branded product portfolios. BellRock is anchored by two iconic cannabis brands, Mary’s Medicinals (a pioneer in the Health & Wellness segment since 2013) and Dixie (a market-leading cannabis-infused edibles brandsince 2010). BellRock also includes two growing California-based brands, Rebel Coast and Défoncé. BellRock’s CBD portfolio includes the brands Mary’s Nutritionals and Mary’s Tails. From adult-use confections and beverages to tinctures, transdermal patches and pet-focused balms, the BellRock family of brands is diverse and comprehensive.