Belong
Pierre Azzam is the Founder and CEO of Belong Interactive, a company established in July 2012 that excels in providing customized and fully-integrated digital strategies for clients. Prior to this role, Pierre served as Chief Operating Officer at IMPACT BBDO Group Mena from January 2007 to April 2010, overseeing operations in the UAE and Lower Gulf while leading corporate initiatives across the MENA region. Earlier, from January 1996 to December 2006, Pierre was the Group Managing Director at IMPACT/BBDO GROUP MENA, where leadership resulted in significant growth, transforming a single agency into a diversified group with substantial profitability increases. Pierre holds a Master's degree in Marketing from Saint Joseph University, completed between 1978 and 1983.
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Belong
Belong is a leading digital services agency based in Dubai. It specialises in delivering strategic, end-to-end digital solutions for premium regional and multinational brands. With over 12 years of experience in the Middle East, our diverse and multicultural team drives business growth by combining strategic innovation, cutting-edge technology, and impactful design. We’re rooted in this region. With an in-depth understanding of the Middle East’s unique digital landscape, we provide solutions tailored to local and global standards. We partner with clients from strategy through execution, creating digital experiences that resonate deeply with audiences and achieve measurable business results.