Fridah Makenzi

Fridah Makenzi currently serves as the Business Unit Head at Belva Digital, where responsibilities include driving strategic business growth in the Pan African market, overseeing research and development of new products, and devising marketing strategies to enhance client retention and sales. Previous roles include Strategy Manager, responsible for client strategy and performance metrics, and Marketing Communications Consultant at HiiL Innovation Hub East Africa, where key tasks involved managing marketing activities and social media campaigns. Early experience includes a marketing internship at the Chartered Institute of Marketing. Fridah holds a Bachelor of Commerce in Marketing from Daystar University, a Diploma in Advertising & Digital Marketing Communications from CIM, and a certification in Cisco from Strathmore University.