Blanca Menchaca

Blanca Menchaca is the CEO at BeMyGuest, a position they have held since December 2013. Prior to this, they were the VP Performance Marketing at Wego.com from January 2010 to December 2013. During their time at Wego.com, they were responsible for the company’s global media purchasing strategies, focusing on SEA, India & the Middle East. Blanca also hired, mentored and monitored a variety of digital teams, including SEM, Ad Trading, Social Media, and Design. In 2011-2013, they became the Director of Online Marketing and was instrumental in launching Wego’s first Audience Extension product for Media Sales.

Prior to their time at Wego.com, Blanca Menchaca was the Online Publishing Manager at Enero Group from January 2007 to December 2009.

Blanca Menchaca has a certificate in global management from INSEAD, an accountant accreditation from the University of Sydney, a master's degree in international business from Macquarie University, and a bachelor's degree in commerce and marketing from Macquarie University.

Some individuals on their team include Ola Andersen - Chief Financial Officer, Ross Riley - Chief Technology Officer.