Gianna Cassano

Campaign Manager, Influencer Marketing at BENlabs

Gianna Cassano is an experienced campaign manager specializing in influencer marketing, currently serving at BENlabs since May 2022 after holding the position of associate campaign manager. Previously, Gianna worked as an influencer talent manager at McAve Media, where successful negotiations led to over $200k in sales through the execution of more than 50 campaigns and management of 22 influencers. Gianna's background includes roles as an influencer marketing intern at Kappa Alpha Theta Headquarters, where responsibilities included leadership within the membership development committee and risk management team, as well as a digital marketing strategist intern at RAW NATURE GLOBAL LIMITED. Academic qualifications include a Bachelor’s degree in Strategic and Corporate Communication from Chapman University and ongoing Master’s studies in Public Relations & Corporate Communications at Georgetown University.

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