Karen Rodriguez Lara

Karen Rodriguez Lara is a seasoned marketing professional with extensive experience in influencer marketing, campaign coordination, and strategic planning. Currently serving as a Campaign Coordinator for Influencer Marketing at BEN, Karen develops data-driven strategies for gaming industry campaigns, successfully collaborating with notable titles. Prior experience includes roles at WarnerMedia, where Karen coordinated marketing strategies for HBO Max's launch in Mexico and Central America, and at HBO Latin America, where responsibilities encompassed acquisition and retention strategies for premium content. Earlier positions include marketing communications at Deloitte Consulting México and media planning roles at Cohesión Comunicación & Marketing and Factor Publicidad. Karen holds a Master of Business Administration in Marketing from Universidad Tecmilenio and a Licenciatura in Communication Sciences with a focus on Advertising from Universidad Autónoma de Nuevo León.