Aida Herrera

BenBella Books is one of a new breed of independent publishing houses that is thriving in the current turbulent publishing environment. We are a boutique book publisher that puts a big emphasis on creative marketing, building strong partnerships with authors, and publishing strategically in niche markets. BenBella publishes a range of nonfiction (and the very occasional fiction title). BenBella has had ten recent New York Times bestsellers, and one title exceeding one million copies sold. BenBella publishes broadly, but is particularly strong in health and nutrition, business, memoir, popular science, and pop culture. BenBella publishes the very successful Smart Pop series, smart and entertaining critical examinations of television, movies, comics and books.