Hilda Juliani

Hilda Juliani is a seasoned marketing professional with extensive experience in digital marketing and e-commerce strategy. Currently serving as Senior Director of E-Commerce & Web Strategy at Benchmark Education Company since February 2024, Hilda previously held the role of Director of Digital Marketing at CAST, where responsibility included executing comprehensive digital marketing campaigns. Hilda's tenure at Scholastic spanned over 14 years, eventually advancing to Senior Director of Channel Marketing, overseeing B2C eCommerce activities and driving marketing strategies that enhanced the customer journey. Earlier roles include Director of Retail Strategy & Analysis at Harte Hanks, Director of Relationship Marketing at Golf Digest Publications, and Director of Database Marketing at Retail Brand Alliance - Brooks Brothers, showcasing a career dedicated to data-driven marketing and customer relationship management. Hilda is an alumnus of the Fashion Institute of Technology.