Irene Berkowitz

Senior Director Of Marketing at Benchmark Education Company

Irene Berkowitz has a range of experience in marketing and management roles. Irene most recently served as the Senior Director of Marketing at Benchmark Education Company, where they were responsible for the day-to-day operations of email and BEC catalogs, as well as exploring and testing new direct response channels for customer acquisition.

Prior to that, Irene worked at Time Inc. as a Marketing Director, leading a high-performing team to develop and launch brand extensions for various magazines, including People En Espanol, Food & Wine, Travel + Leisure, and Golf Magazine.

Irene also held positions at American Express, where they oversaw branded loyalty clubs and grew membership programs from 3 to 7, and Primedia, where they had ownership for consumer marketing profit and loss and implemented subscription acquisition and retention programs for consumer titles.

Earlier in their career, Irene worked at Time Inc. as a Marketing Manager, responsible for acquisition marketing programs for TIME Magazine, and at Ziff-Davis as a Marketing Manager, overseeing direct mail campaigns for multi-title publications.

Throughout their career, Irene has demonstrated strong leadership, strategic thinking, and the ability to optimize marketing campaigns and customer acquisition programs.

Irene Berkowitz attended John F Kennedy High School in Bellmore, New York, although the specific start and end years are unknown. After completing high school, Irene enrolled at Binghamton University where they received a Bachelor of Arts degree in Psychology. No information was provided regarding the start and end years of their studies at the university.

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Timeline

  • Senior Director Of Marketing

    January, 2019 - present