Benefit Cosmetics
Laura Middleton is an accomplished marketing professional with extensive experience in the beauty and cosmetics industry. Currently serving as a Senior Digital Marketing Manager at Benefit Cosmetics since September 2023, Laura previously held the position of Marketing Manager for ANZ at Fresh from February 2022 to September 2023. At Revlon Inc. from May 2016 to February 2022, Laura excelled as a Senior Brand Manager, leading strategic marketing initiatives for various Revlon brands and achieving significant sales milestones. Laura began the career at Mediacom Sydney as a Media Assistant and has held key marketing roles at The Estée Lauder Companies Inc. and Avon, demonstrating a strong ability to drive brand growth and manage substantial marketing budgets. Laura holds a BA in Psychology and French from the University of Sydney.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.