Rebecca Friedberg

Rebecca Friedberg, M.A., currently serves as the Director of Marketing Analytics and Insights at Benefit Cosmetics since April 2021. Prior roles include Associate Director of Media Analytics at Duncan Channon, and various positions at OMD USA, including Supervisor, Marketing Sciences, Senior Analyst, and Analyst. Additionally, Rebecca worked as a Marketing Specialist (Consultant) at the Center for the Study and Treatment of Anxious Youth and as a Digital Marketing Manager at Wealth Media LLC, where strategic marketing initiatives led to a notable increase in business performance. Rebecca also has experience in education, having taught undergraduate courses in Public Speaking and Critical Decision Making at San Jose State University. The educational background includes a Master of Arts in Communication Studies from San José State University and a Bachelor of Arts in Sociology from Clark University.