Anshum Bhasin

Director - Digital Business at Benetton Group

Anshum Bhasin has a diverse and extensive work experience in the retail industry. Anshum began their career in 2000 as an Assistant Manager of Merchandising at Planet Retail, where they worked until 2004. Anshum then joined TCNS Clothing Pvt Ltd as a Manager of Retail Planning from 2004 to 2006. Anshum then moved on to work at Tommy Hilfiger - Arvind Murjani Brands Pvt Ltd as a Manager of Retail Support from 2006 to 2008. In 2008, they became the Head Merchandiser at Aryan Lifestyle Pvt Ltd, where they worked until 2009. From 2009 onwards, Anshum began their journey at the Benetton Group, starting as the Regional Sales Manager for the West region and later holding various roles such as General Manager, Vice President, and Senior Vice President. Their responsibilities within the Benetton Group included overseeing retail operations, sales, and multi-brand channels. Anshum currently holds the position of Director of Digital Business at Benetton Group.

Anshum Bhasin completed their Master's in Marketing Management (MDBA) from the Symbiosis Institute of Management Studies between 2000 and 2002. Prior to that, they completed a Bachelor's in Commerce (B. Com) from Delhi University from 1997 to 1999. Anshum's early education was at Salwan Public School, where they studied commerce.

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Timeline

  • Director - Digital Business

    October, 2019 - present

  • Sr. Vice President - E Commerce & Footwear

    April, 2017

  • Vice President - Multi Brand Channel

    August, 2015

  • Vice President - Retail Operations

    October, 2014

  • Sr. General Manager - Retail Operations (pan India)

    May, 2014

  • Sr. General Manager – Sales & Operations (north India)

    April, 2013

  • General Manager – Sales & Operations (north India)

    January, 2012

  • General Manager – Sales & Operations (west India)

    August, 2011

  • Rsm-west

    October, 2009

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