Ashima Puri

Ashima Puri is an experienced professional in buying and merchandising with a focus on retail management. Currently serving as the Head of Buying & Merchandising at Benetton Group since August 2012, Ashima has demonstrated expertise in budgeting, forecasting, inventory management, and sales strategies, while overseeing range planning and category management for the Indian market. Previous roles at Reebok (Adidas Group AG) included senior management positions where Ashima developed retail strategies, seasonal buying plans, and market-driven merchandise assortments. Ashima’s career began as a Merchandiser in the apparel division at Lifestyle International Pvt Ltd. Academic qualifications include a degree in Fashion Retail Management from Pearl Academy and a B.A. in Sociology Honors from Sri Venkateswara College, Delhi University.