MS

Marianna da Soghe

Woman’s Buyer & Merchandiser at Benetton Group

Marianna Da Soghe is an experienced professional in the fashion industry with a strong background in buying, merchandising, and marketing. Currently serving as a Woman’s Buyer & Merchandiser at Benetton Group since April 2013, Marianna focuses on defining and executing product strategies to align collections with global market needs. Previous roles include Senior Buyer at Benetton Group, where responsibilities involved maximizing profits through strategic product selection, and Fashion Coordinator at Take Two, where coordination and analysis of collections played a key role. Marianna has also held positions such as Project Buyer at Gruppo Coin and Product Manager at Diesel, emphasizing collection strategy and vendor negotiations. With degrees in Marketing & Communication and Business Management from prestigious Italian universities, Marianna combines academic expertise with practical experience.

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