Tuğba Balci

Tuğba Balci is an experienced marketing professional currently serving as a Marketing Manager at Benetton Group since February 2022, focusing on marketing communications, digital marketing, public relations, and corporate communication. Previous roles include Marketing Supervisor at Koton, where responsibilities involved executing communication strategies and coordinating social media efforts, and Brand Director at Salt İletişim, managing communication strategies for a diverse portfolio of clients. Tuğba has also held positions as Brand Manager at TBWA\ISTANBUL and Senior Account Executive at Ogilvy & Mather, overseeing major brands across various sectors. Tuğba's academic credentials include a Master's degree in Strategic Planning and Brand Management from Bahcesehir University and a Bachelor's degree in Business Administration from Istanbul University.