Benjamin Barker Group
Keat Soh is an accomplished entrepreneur and business strategist with a diverse background in innovation and creative leadership. Currently serving as Co-Founder of Southmead Asia, Chief Strategy Officer at Benjamin Barker Group, Managing Director at Knoll Network, Founder of The Sweet Spot, and Advisor at Rainforest Ventures, Keat combines strategic insight with a focus on AI and business scalability. Previously, as Group Chief Innovation Officer at Phibious, Keat facilitated a transformation into a creative innovation hub, and during tenure at Dentsu and Iris, contributed to significant agency accolades and regional growth. Keat Soh's educational background includes studies at the National University of Singapore and Anglo-Chinese School.
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Benjamin Barker Group
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Benjamin Barker Group (BB Group) is a premium lifestyle and fashion company founded in 2009 by Melbourne-based designer Nelson Yap. We have grown since our humble beginnings in 2009 as a 60-square metre store with only two employees, to what is now a dynamic and successful eight-figure business. Affirmed by our success, we are constantly looking for new opportunities, and are aiming towards regional and international expansion plans. BB Group comprises of the following brands and businesses: • Benjamin Barker – Menswear • BB Tailors - Bespoke men's tailoring • The Assembly Ground Store – a creative retail space that connects the community with inspirational living, expression of style, freedom of play and street culture • The Assembly Ground – Specialty coffee and bistro-food cafe • B Burger – Fast-casual dining concept offering premium yet affordable burgers