Manon Roquecave

Manon Roquecave serves as the CRM Manager at BENKO DIGITAL since October 2021, focusing on player conversion, retention, and maximizing campaign profitability while optimizing CRM strategies. Prior to this role, Manon held various CRM positions at Betsson Group, including CRM Manager and CRM Planning and Execution Manager, where responsibilities included managing customer communication, optimizing campaign performance, and improving lifecycle offers through data-driven analysis. Experience also includes roles at Gaming Innovation Group, where Manon coordinated CRM initiatives, and several positions at Betclic Everest Group and B3W Group, showcasing strong capabilities in marketing coordination, customer service, and team performance enhancement. Manon holds two Master's degrees in Marketing and Sensory Marketing, complemented by a Bachelor's degree in Biology and Biochemistry.