Yannick Willems

Yannick Willems is an experienced professional in the financial services sector, currently serving as the Head of Cards and Partnerships at Beobank NV/SA since October 2019. Prior roles at Beobank include Head of Partnerships, Cobrands & Bank@work and Head of Cobrands and National Product Partnerships, where Yannick focused on establishing synergistic partnerships in the Belgian market and leading teams for various product initiatives. Prior to Beobank, Yannick worked at Citi from September 2006 to May 2014, initially as Cards Acquisition Channel Manager, creating customer acquisition strategies through national cobrands, and later as Alliance Officer, managing commercial relations with key retailers. Yannick holds a Master’s degree in Economics (Magna Cum Laude) from Ghent University and a Postgraduate degree in International Marketing from HOGENT.