James B. Keefe

Marketing Director - Investment Management at Bequest Asset Management

James B. Keefe has a diverse work experience spanning several companies and industries. James B. is currently the Marketing Director - Investment Management at Bequest Legacy Investing, where they have established the vision and mission, developed strategic marketing initiatives, and led a team of marketing specialists to drive top-line growth.

Prior to their current role, Keefe served as the Senior Product Manager - Rare Disease at United Therapeutics Corporation from 2019 to 2022.

From 2018 to 2019, Keefe was the Senior Marketing Director - Anti-Aging/Physician Dispensed at SENTÉ®, where they created and led the marketing department and achieved significant year-over-year growth.

At Allergan, Keefe held multiple positions including Marketing Director - GLAUCOMA franchise and Marketing Director – RHOFADE® Medical Dermatology, where they developed brand strategies, coordinated cross-functional teams, and achieved substantial growth.

During their tenure at AstraZeneca from 2005 to 2016, Keefe held various marketing leadership roles, including Marketing Leader - MOVANTIK® GI and Pain, Project Lead – BRILIQUE® Cardiology, Marketing Manager - BRILINTA® Cardiology, District Sales Manager - Medical Care Team, Field & Portfolio Promotions - Manage Markets, and Strategic Project Consultant – Medicare & Patient Assistance Strategy. Throughout their roles, they exhibited strong strategic and operational abilities, leading successful campaigns and earning multiple awards for their contributions.

Prior to their corporate experience, Keefe served as a Global Program Manager at Thunderbird, Graduate School of Global Management from 2004 to 2005.

Overall, Keefe's work experience highlights their expertise in marketing strategy, brand development, team leadership, and achieving growth in various industries.

James B. Keefe pursued higher education by first attending the University of Wisconsin-Madison from 1993 to 1997, where they obtained a Bachelor of Business Administration (BBA) degree. During their undergraduate studies, their fields of study included Marketing, Finance, and International Business Specialization. Later on, from 2002 to 2004, James attended the Thunderbird School of Global Management, where they completed a Master of Business Administration (MBA) degree with a focus on International Management. These are the educational milestones in James B. Keefe's background.

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  • Marketing Director - Investment Management

    September, 2022 - present