Kraig Schulz

Kraig Schulz has a diverse work experience spanning different industries. Kraig is currently the Head of Customer Success at BERA Brand Management, where they lead the customer success team in leveraging brand intelligence data to drive informed decision making and maximize business value. Previously, Kraig served as the CEO of Autonomous Tractor Corporation, overseeing the transformation of the company into a profitable enterprise by bringing their hybrid electric drivetrain technology to market. Kraig also held roles as a Partner/Principal at Ernst & Young, Managing Director at Leerink Swann, and Partner at Marakon Associates, where they provided strategic advisory services and management consulting to clients. Additionally, Kraig founded the Customer Value Group at Marakon, focusing on linking customer insights to financial performance. Earlier in their career, they were a Senior Partner at MindShare and Ogilvy & Mather, where they developed data-driven analytical tools to optimize media and marketing spend.

Kraig Schulz obtained a Bachelor of Science (BS) degree in Economics from the University of Minnesota, where they studied from 1988 to 1992. Kraig later pursued a Master of Science (MS) degree in Applied Economics at the University of Arizona, completing their studies from 1996 to 1998.