Dan O'Brocta

Dan O'Brocta is an accomplished sales professional with extensive experience in channel sales management, vendor relationships, and program management. Currently serving as Sales Manager at Berenson Hardware since June 2024, O'Brocta previously held various senior roles at ATTO Technology, Inc., overseeing the North American channel sales organization and achieving over $5.5 million in annual sales. Prior positions include Sr. Vendor Program Manager at Ingram Micro and National Distribution Account Manager at Raritan, demonstrating a strong background in distributor relationships and sales operations. O'Brocta's career began at Ingram Micro in 1994, advancing through multiple roles while excelling in account management and team supervision. O'Brocta holds a BA in Public Communication from Buffalo State University.