Natalia Rivera

Natalia Rivera is an accomplished Email and Mobile Marketing Manager currently at Bergdorf Goodman since October 2022, where responsibilities include developing and optimizing email strategies to enhance customer engagement and retention. Previously, Natalia served as the Senior Email + SMS Marketing Manager at Lokai, leading strategy and reporting for email and SMS initiatives while collaborating across departments. At Anthropologie, significant contributions included managing triggered email and SMS campaigns, resulting in a notable increase in email trigger demand. Earlier roles include Email Marketing Specialist at Ashley Furniture Industries, Marketing Specialist at Colour Lab Hair Studio, Disney Brand Marketing Coordinator at Feld Entertainment, and Public Relations Intern at White Book Agency. Natalia holds a Bachelor of Arts in Communication and Media Studies from the University of South Florida.