Shrenik Haria

Shrenik Haria is an experienced management professional currently serving as General Manager at Bergner India since April 2024. Previously, Shrenik held the position of Product Category Manager at Canada Computers & Electronics from July 2022 to April 2024, and served as Assistant General Manager and Category Manager at Bergner India prior to that. A background in buying and merchandising was established at Big Bazaar - Future Retail as Deputy Manager, where responsibilities included sourcing for over 280 stores. Shrenik's expertise in business development for modern trade and e-commerce was enhanced while working as Business Development Manager at Bergner India, managing partnerships with significant retailers and platforms. Earlier roles include Assistant Manager in buying and merchandising at HyperCITY Retail and Assistant Manager in e-commerce at Rediff.com. Shrenik holds an MBA (PGDM) in Retail and Supply Chain from Chetana's Institute of Management & Research and an MCOM in Marketing from the University of Mumbai, along with a Bachelor's in Management Studies focusing on Marketing from Prahladrai Dalmia Lions College of Commerce & Economics.