Berkshire
Lisa Farrell is a seasoned marketing professional with extensive experience in various roles across multiple companies. Currently serving as Marketing Manager at Berkshire since January 2020, Lisa leads a team focused on generating new business opportunities and enhancing brand loyalty for HR services and software solutions. Previously, Lisa held the position of Marketing Director at Children's Manor & Children's Magnet Montessori School and Academy Ford Sales, where responsibilities included digital and traditional marketing efforts. Lisa's earlier roles include Marketing Manager at Leach Wallace Associates, Inc. and CAS Severn, Inc., overseeing comprehensive marketing functions, and beginning a career as a reporter at Capital-Gazette newspapers and Times Chronicle. Lisa holds a Bachelor of Arts in Communication, Journalism, and Related Programs from Shippensburg University of Pennsylvania and is a Certified SEO Content Writer.
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Berkshire
Berkshire, a division of Resolution Economics, is a human resources consulting and technology firm that specializes in helping companies build the ideal, balanced workforce. In 1983, Berkshire began as one of the first companies to establish an automated way to prepare affirmative action plans (AAPs), revolutionizing the AAP process for HR professionals nationwide. Over the years, Berkshire has expanded its scope of services beyond AAPs to meet the evolving needs of HR professionals with a range of services, training, and software. Today, these cutting-edge HR solutions have propelled us into position among the most sought-after providers in the industry.