Matthew Johnson

Matthew Johnson is a seasoned automotive professional with extensive experience in sales management and performance consulting. Currently serving as a CRM Consultant at Berkshire Hathaway Automotive since July 2016, Matthew has been instrumental in improving dealership performance across 29 Central Region Dealerships by implementing best practices in traffic management and advertising strategies. Prior roles include Performance Manager at DealerSocket, where Matthew enhanced preowned vehicle sales for 43 dealerships, and Performance Advisor at Dealertrack Technologies, focusing on inventory management solutions. With a decade-long tenure at American Honda Motor Company, Matthew notably increased New Honda sales and retention rates while consulting on market expansions and customer satisfaction improvements. Matthew holds a Bachelor of Science in Business Administration from Washington University in St. Louis.