Hristo Yordanov is an experienced Field Force Monitoring and IT Manager at BERLIN-CHEMIE Menarini since September 2021, with a robust background in business systems analysis and CRM specialization developed during over a decade at GSK. At GSK, Hristo contributed significantly to the Commercial Excellence team, supporting sales performance analytics through Veeva and Salesforce.com, alongside managing the Veeva oversight for the SEE cluster and coordinating local Veeva administrators. Hristo also led the implementation of the T360 project and played a key role in various IT support initiatives, including the Virtual workplace project. Hristo holds a Master's degree in Information Technology from Sofia University St. Kliment Ohridski and a Bachelor's degree in Business/Commerce from D. A. Tsenov Academy of Economics.