Alexandra Boso

Alexandra Boso is a marketing professional with extensive experience in CRM and digital marketing. Currently serving as the CRM & Marketing Automation Manager at BERNEXPO GROUPE since September 2023, Alexandra previously held the position of Digital Marketing Manager at FREEZYBOY® from August 2021 to September 2023. Prior experience includes a role as a Customer Interaction Working Student at Baloise Group between August 2016 and July 2021, complemented by an internship. Alexandra holds a Master of Science in Wirtschaftsinformatik from Berner Fachhochschule BFH (2021-2023) and a Bachelor of Business Administration in Marketing from Lucerne University of Applied Sciences and Arts (2017-2021). Additional qualifications include a Kauffrau EFZ & kaufm. Berufsmaturität from Schulen kvBL (2014-2017) and a First Certificate in English from Kings College Los Angeles (2011-2012).