BERNEXPO GROUPE
Alexandra Boso is a marketing professional with extensive experience in CRM and digital marketing. Currently serving as the CRM & Marketing Automation Manager at BERNEXPO GROUPE since September 2023, Alexandra previously held the position of Digital Marketing Manager at FREEZYBOY® from August 2021 to September 2023. Prior experience includes a role as a Customer Interaction Working Student at Baloise Group between August 2016 and July 2021, complemented by an internship. Alexandra holds a Master of Science in Wirtschaftsinformatik from Berner Fachhochschule BFH (2021-2023) and a Bachelor of Business Administration in Marketing from Lucerne University of Applied Sciences and Arts (2017-2021). Additional qualifications include a Kauffrau EFZ & kaufm. Berufsmaturität from Schulen kvBL (2014-2017) and a First Certificate in English from Kings College Los Angeles (2011-2012).
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BERNEXPO GROUPE
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We connect people and brands beyond the moment. At our specialist trade fairs and consumer exhibitions, we effectively showcase content, brands and ideas. Our work makes us a leading economic driving force for the city and region of Bern – with a nation-wide impact.