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Sarina Samra

Technical Account Manager at BerryWorld

Sarina Samra has a background in retail and technical account management. With experience in companies like BerryWorld, Freshco Sandwich Ltd, Bedeck, and Marks and Spencer, Sarina has held various roles such as Sales Assistant, Technical Coordinator, and Technical Account Manager. With a Bachelor's Degree in Biology and a Master's Degree in Food Production Management, Sarina brings a unique blend of scientific knowledge and retail experience to their work.

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Birmingham, United Kingdom

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BerryWorld

BerryWorld are experts in international berry breeding and marketing, bringing award-winning new berry varieties to market. With over 25 years'​ experience developing the market, working with a dedicated global grower base and presence in multiple retail sectors around the world, we are a trusted provider to leading retailers and wholesalers. The BerryWorld Group has global operations in the UK, the Netherlands, Spain, France, South Africa and Australia with the success of varietal releases from our joint venture breeding programme. Our expertise spans the length of the supply chain, from breeding through to commercialisation of award-winning proprietary varieties, to marketing quality berries and prepared products from PrepWorld to retailers and consumers alike. As we seek to grow the berry world together, we are always on the lookout for fresh talent so if you have a passion for berries and want to join the team please get in touch.