Mireia Antich

Mireia Antich is a Digital Analytics and CRO Lead at BERSHKA since April 2024, with a solid background in digital analytics and e-commerce. Prior experience includes a role as Senior Digital Analyst at Fossil Group, Inc., where performance analysis and A/B testing were key responsibilities. Mireia also served as Analytics Manager at MediaMarkt Iberia, focusing on e-commerce KPIs and user experience analysis. Previous positions involved establishing an analytics department at Macnificos and conducting e-commerce analysis at MediaMarkt Iberia. Mireia began a career in auditing at Deloitte and gained initial experience in the e-commerce photography department at MANGO. Educational qualifications include a Master's degree in Digital Business Management from IM Digital Business School and a Bachelor's degree in Business Management from Universitat Pompeu Fabra.